Food & Beverage

412 brands · 13 subcategories

Food and Beverage is the single largest part of the library, 412 brands across thirteen groups, so whatever you are making, you are naming into a crowd. The pattern that holds across almost all of it is that food names stay concrete. They tell you what the thing is, or where it came from, far more often than they reach for something abstract. People are putting this in their bodies, so the names that work tend to feel honest and a little plainspoken rather than overworked. If you are naming a food or drink brand, that is the bar to clear. Sound real before you try to sound interesting.

Alcohol51 brands→Cereal12 brands→Coffee and Teas53 brands→Condiments & Spreads41 brands→Dairy & Alternatives11 brands→Energy Drinks15 brands→Functional Beverages20 brands→Meal Kits & Ready Meals31 brands→Plant Based Foods15 brands→Protein & Performance32 brands→Smoothies & Blends9 brands→Snacks96 brands→Water & Sodas26 brands→