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Food & Beverage · Subcategory
26 brands
Two instincts pull at a water or soda name. One states exactly what is in the bottle, which is why Open Water and Dream Water leave a shopper nothing to wonder about. The other invents a sound and trusts it to carry the whole impression, so Poppi pops on the tongue while Bimble and Waju turn plain water into something warmer than its contents. A handful split the difference, where Sanzo and Agua Bonita point at a flavor or a place without spelling out the drink. The hardest part is that the clearest name and the brightest one almost never end up being the same word.