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Kids · Subcategory

Learning & Play

17 brands

The people building here tend to split into two camps, educators who want a product to teach something and toy makers who want it to be fun, and that divide runs straight into the names across 17 brands. The teaching side stays plainly descriptive, the way Green Toys and Educational Insights tell a parent what is in the box before a child ever sees it. The toy side mints springy invented words instead, like littleBits and Tonies, built to delight the kid who tears it open. One thing to handle with care is the cutesy diminutive, since baby-talk endings like the ones on Car Tots and Piccalio start to sound alike. The names that travel furthest reassure the grown-up first while still sounding like something a child would grab.

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