Library›Kids
The Library · Category
135 brands · 9 subcategories
A surprising thing about kids brands is that the child almost never gets a say in the name. Take Serenity Kids, a line of baby food. The word doing the heavy lifting there is serenity, and no toddler has ever asked for calm. That word is aimed squarely at the worn-out parent holding the spoon, promising a quiet feeding rather than a fight. You can hear the same instinct in Green Toys, which reassures the adult about what is in the plastic, and in Little & Lively, which softens for the kid. Across the 135 brands here, spread over nine groups from baby gear to nutrition, the name keeps talking past the person who uses the product to the person who pays for it.