Library›Health & Fitness›Personal Wellness
Health & Fitness · Subcategory
27 brands
Two very different jobs split this corner of the catalog. Most of what sells here deals with periods and fertility, private matters a buyer would rather not raise at a register, so a warm and human word like Callaly or The Honey Pot takes the edge off a first purchase. Names such as LOLA, August, and Daye work the same gentle register, keeping any clinical chill at arm's length. The genetics brands run the opposite direction. 23andMe and Helix put the science right up front, because a shopper there is buying proof, and proof wants a name that sounds exact rather than soothing. Comfort and rigor end up pulling this category in two directions.