the brandnames essays

Naming science for founders who ship

Sound symbolism, phonetic breakdowns, and case studies, written for founders who want a name that's defensible, memorable, and impossible to confuse with anyone else in the category.

// Naming Methodology

Why polarizing names beat the safe ones

11 min · 2026.06.22
// Naming Methodology

Sound symbolism in brand names, is it real and how to use it

13 min · 2026.06.19
// Naming Methodology

How to name a brand (without a $100K agency or a random AI)

19 min · 2026.05.11