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Tech buyers shop through spec sheets, so a name has to do something the feature list cannot. The older gear here built itself from two plain words until the box explained the whole job, which is how Click and Grow and SwitchBot announce what they do before any copy loads. Newer makers backed away. Pitaka, Narwal, and Varmilo invent a word from nothing, partly for trademark room and partly to avoid reading like one more line of specification. A coined word also holds its shape on a crowded product page where descriptions run together. Skip the number-as-spec stamp that Insta360 and 1More carry, since a digit on the front tells a shopper little about why to pick you.