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Owners buying for a dog or cat are half softie and half skeptic, and the names answer both at once. The repeated habit writes the animal straight into the word, so Sassy Woof, Marley Bones, and The Deluxe Pup wave a paw or a bone to flag the category and calm a nervous buyer. The trouble is those cues run thin fast, and one pet brand starts to sound like the next. Plainer labels such as Pets Best still state the offer, while character-driven picks like Oh Norman! hold up once the obvious animal tag is gone. With food and treats the bigger share of this group, give your candidate a personality that survives losing its paw or bone.