Library›Beauty

Beauty is one of the biggest, broadest categories you can name into, 280 brands spread across seven groups from skincare to fragrance. Because it covers so much ground, there is no single way names behave here. The same kind of product can be sold as a stripped-back lab name like CeraVe or a soft, friendly invented word like Glossier, and both are doing well. What that means for you is that the category will not hand you a formula. The right direction depends a lot on which corner of beauty you are in and who you are talking to, so it is worth looking at the specific group your brand lives in before you settle on a sound.