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Arcade is a plain English word that goes back to the Latin arcus, meaning arch or bow. In architecture it became the covered walkway lined with arches, the passage that connects one place to another. By the twentieth century it picked up a second meaning entirely, the amusement hall, the place where people go to play.

Both meanings are still active in the word today. The architectural one is about movement and passage. The gaming one is about fun and a certain casual freedom.

Neither meaning has anything to do with belts on its face, but together they suggest something worth noticing. A word that implies going places and not taking yourself too seriously while doing it.

That click is the only real texture here. Say it out loud and it comes out fast and flat, AR-cade, the same word as the place with pinball machines and skee-ball, and that borrowed word is doing the sound work rather than anything invented. Nothing in the spelling asks a buyer to guess.

It goes in a search bar exactly the way it sounds coming out of a mouth, which is unremarkable but true.

Stiff leather belts that dig in on a long flight or loosen wrong after a big meal are what this buyer has stopped tolerating after years of it. They're not anti-gear, but they're skeptical of anything that looks too technical. Arcade is the belt they find when they're already deep in a search for something that works on a trail and still looks fine at the airport gate.

They don't want two belts. They want one that handles both, at a price low enough to stop thinking about it.

Belts are a low-attention purchase. Most shoppers scan a wall of options, pick something that looks right at the price they expect, and move on.