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Footwear

34 brands

A shoe takes your weight over miles and has to fit before it can do anything else, so a footwear name tends to answer one question first, who or what stands behind the leather. Plenty put a person on the box, with Frye Boots, Jack Erwin, and Sarah Flint Shoes making the founder the promise. A second group invents a word and trusts its sound, the route CLAE and Labucq took. Others hand you something plainer, where Thursday Boots and Helm Boots point at a day or a part of the shoe, and Unseen Footwear gestures at a mood. Those founder names carry the most when the person is already known, and fall flat when the surname means nothing.

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