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Accessories · Subcategory
17 brands
Eyewear is a mid-sized category that splits cleanly into two naming traditions, 17 brands in total. One half reaches for a two-part personal name that sounds like a trusted old optician, even when no such person ever existed. Warby Parker and Ace and Tate built whole brands on that invented-heritage feel. The other half goes short and modern, a single clean word like Chimi or Zenni. Both routes are well worn by now, so if you are naming an eyewear brand, the question worth sitting with is which of those two rooms you want to stand in, and how you keep from sounding like the brands already in it.